508 lines
16 KiB
PHP
508 lines
16 KiB
PHP
<?php
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namespace app\cunkebao\service;
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use app\common\model\TrafficPoolV2;
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use app\common\model\TrafficPoolCompany;
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use app\common\model\TrafficPoolSource;
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use app\common\model\TrafficPoolBehavior;
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use app\common\model\TrafficPoolTag;
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use app\common\model\TrafficPoolAllotRecord;
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use think\Db;
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/**
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* 流量池核心服务类
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* 处理流量的入池、查询、更新等核心业务逻辑
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*/
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class TrafficPoolService
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{
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/**
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* 流量入池（核心方法）
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*
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* @param string $identifier 唯一标识（微信ID优先）
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* @param int $companyId 公司ID
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* @param int $sourceType 来源类型
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* @param array $poolData 流量总表数据
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* @param array $companyData 公司流量数据
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* @param array $sourceData 来源数据
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* @return array [poolId, poolCompanyId]
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*/
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public function enterPool(
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string $identifier,
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int $companyId,
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int $sourceType,
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array $poolData = [],
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array $companyData = [],
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array $sourceData = []
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) {
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Db::startTrans();
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try {
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// 1. 查找或创建总表记录
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$pool = TrafficPoolV2::findOrCreateByIdentifier($identifier, $poolData);
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// 2. 查找或创建公司记录
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$poolCompany = TrafficPoolCompany::findOrCreateByIdentifierAndCompany(
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$identifier,
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$companyId,
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$pool->id,
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$companyData
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);
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// 3. 创建来源记录
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TrafficPoolSource::createSource(
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$poolCompany->id,
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$identifier,
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$companyId,
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$sourceType,
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$sourceData
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);
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Db::commit();
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return [
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'poolId' => $pool->id,
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'poolCompanyId' => $poolCompany->id
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];
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} catch (\Exception $e) {
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Db::rollback();
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throw $e;
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}
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}
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/**
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* 好友通过时同步流量信息
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*
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* @param string $identifier 微信ID
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* @param int $companyId 公司ID
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* @param int $wechatFriendId 微信好友表ID
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* @param array $friendData 好友数据
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* @return TrafficPoolCompany|null
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*/
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public function syncFriendPass(string $identifier, int $companyId, int $wechatFriendId, array $friendData = [])
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{
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// 查找流量池记录
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$poolCompany = TrafficPoolCompany::where('identifier', $identifier)
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->where('companyId', $companyId)
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->where('isDel', 0)
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->find();
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if (!$poolCompany) {
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// 如果不存在，先入池
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$result = $this->enterPool(
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$identifier,
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$companyId,
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TrafficPoolSource::SOURCE_TYPE_FRIEND_ADD,
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$friendData,
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array_merge($friendData, [
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'wechatFriendId' => $wechatFriendId,
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'friendStatus' => TrafficPoolCompany::FRIEND_STATUS_PASSED,
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'friendPassTime' => time()
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])
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);
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$poolCompany = TrafficPoolCompany::find($result['poolCompanyId']);
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} else {
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// 更新现有记录
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$poolCompany->save([
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'wechatFriendId' => $wechatFriendId,
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'friendStatus' => TrafficPoolCompany::FRIEND_STATUS_PASSED,
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'friendPassTime' => time(),
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'updateTime' => time()
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]);
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}
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// 更新总表基础信息
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if (!empty($friendData)) {
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$pool = TrafficPoolV2::find($poolCompany->poolId);
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if ($pool) {
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$pool->updateBasicInfo($friendData);
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}
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}
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return $poolCompany;
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}
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/**
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* 同步微信标签
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*
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* @param int $poolCompanyId 公司流量ID
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* @param array $labels 标签数组
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* @return int 同步数量
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*/
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public function syncWechatTags(int $poolCompanyId, array $labels)
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{
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$poolCompany = TrafficPoolCompany::find($poolCompanyId);
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if (!$poolCompany) {
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return 0;
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}
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return TrafficPoolTag::syncWechatTags(
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$poolCompanyId,
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$poolCompany->identifier,
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$poolCompany->companyId,
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$labels
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);
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}
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/**
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* 获取流量池列表（分页）
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*
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* @param int $companyId 公司ID
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* @param int $page 页码
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* @param int $pageSize 每页数量
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* @param array $filters 筛选条件
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* @return array
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*/
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public function getPoolList(int $companyId, int $page = 1, int $pageSize = 10, array $filters = [])
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{
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$query = TrafficPoolCompany::alias('tpc')
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->join('ck_traffic_pool tp', 'tp.id = tpc.poolId', 'LEFT')
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->where('tpc.companyId', $companyId)
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->where('tpc.isDel', 0);
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// 应用筛选条件
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if (!empty($filters['keyword'])) {
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$keyword = $filters['keyword'];
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$query->where(function($q) use ($keyword) {
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$q->where('tp.nickname', 'like', "%{$keyword}%")
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->whereOr('tp.wechatId', 'like', "%{$keyword}%")
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->whereOr('tp.wechatAlias', 'like', "%{$keyword}%")
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->whereOr('tp.mobile', 'like', "%{$keyword}%")
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->whereOr('tpc.realName', 'like', "%{$keyword}%")
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->whereOr('tpc.phone', 'like', "%{$keyword}%");
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});
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}
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if (isset($filters['friendStatus'])) {
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$query->where('tpc.friendStatus', $filters['friendStatus']);
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}
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if (isset($filters['level'])) {
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$query->where('tpc.level', $filters['level']);
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}
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if (isset($filters['lifecycle'])) {
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$query->where('tpc.lifecycle', $filters['lifecycle']);
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}
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if (isset($filters['allocateStatus'])) {
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$query->where('tpc.allocateStatus', $filters['allocateStatus']);
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}
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if (!empty($filters['ownerWechatId'])) {
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$query->where('tpc.ownerWechatId', $filters['ownerWechatId']);
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}
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// RFM 筛选
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if (isset($filters['rfmMMin'])) {
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$query->where('tpc.rfmM', '>=', $filters['rfmMMin']);
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}
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if (isset($filters['rfmMMax'])) {
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$query->where('tpc.rfmM', '<=', $filters['rfmMMax']);
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}
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// 统计总数
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$total = $query->count();
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// 查询列表
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$list = $query->field([
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'tpc.id',
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'tpc.poolId',
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'tpc.identifier',
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'tpc.companyId',
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'tpc.friendStatus',
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'tpc.level',
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'tpc.intentionLevel',
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'tpc.lifecycle',
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'tpc.lastInteractTime',
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'tpc.rfmF',
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'tpc.rfmM',
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'tpc.totalMsgCount',
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'tpc.totalOrderCount',
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'tpc.totalOrderAmount',
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'tpc.ownerWechatId',
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'tpc.allocateStatus',
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'tpc.realName',
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'tpc.phone',
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'tpc.createTime',
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'tp.nickname',
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'tp.avatar',
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'tp.gender',
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'tp.wechatId',
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'tp.wechatAlias',
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'tp.mobile',
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'tp.region'
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])
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->order('tpc.id DESC')
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->page($page, $pageSize)
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->select();
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// 获取标签
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$poolCompanyIds = array_column($list->toArray(), 'id');
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$tags = $this->getTagsForPoolCompanies($poolCompanyIds);
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// 组装数据
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$result = [];
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foreach ($list as $item) {
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$data = $item->toArray();
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// 计算 RFM R 值
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$data['rfmR'] = $item->lastInteractTime ? (int)floor((time() - $item->lastInteractTime) / 86400) : 9999;
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// 计算 RFM 总分
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$data['rfmScore'] = $this->calculateRfmScore($data['rfmR'], $data['rfmF'], $data['rfmM']);
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// 添加标签
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$data['tags'] = $tags[$item->id] ?? [];
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$result[] = $data;
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}
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return [
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'list' => $result,
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'total' => $total,
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'page' => $page,
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'pageSize' => $pageSize
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];
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}
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/**
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* 获取流量详情
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*
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* @param int $poolCompanyId 公司流量ID
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* @param int $companyId 公司ID
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* @return array|null
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*/
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public function getPoolDetail(int $poolCompanyId, int $companyId)
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{
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$poolCompany = TrafficPoolCompany::alias('tpc')
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->join('ck_traffic_pool tp', 'tp.id = tpc.poolId', 'LEFT')
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->where('tpc.id', $poolCompanyId)
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->where('tpc.companyId', $companyId)
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->where('tpc.isDel', 0)
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->field('tpc.*, tp.nickname, tp.avatar, tp.gender, tp.wechatId, tp.wechatAlias, tp.mobile, tp.region, tp.country, tp.province, tp.city, tp.signature')
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->find();
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if (!$poolCompany) {
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return null;
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}
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$data = $poolCompany->toArray();
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// 获取标签
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$data['tags'] = TrafficPoolTag::getTagsByPoolCompany($poolCompanyId)->toArray();
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// 获取来源历史
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$data['sources'] = TrafficPoolSource::getSourcesByPoolCompany($poolCompanyId)->toArray();
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// 获取行为轨迹（最近50条）
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$data['behaviors'] = TrafficPoolBehavior::getUserJourney($poolCompanyId, 50)->toArray();
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// 获取分配历史
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$data['allotRecords'] = TrafficPoolAllotRecord::getAllotHistory($poolCompanyId)->toArray();
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// 计算 RFM
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$data['rfmR'] = $poolCompany->lastInteractTime ? (int)floor((time() - $poolCompany->lastInteractTime) / 86400) : 9999;
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$data['rfmScore'] = $this->calculateRfmScore($data['rfmR'], $data['rfmF'], $data['rfmM']);
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return $data;
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}
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/**
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* 更新流量信息
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*
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* @param int $poolCompanyId 公司流量ID
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* @param int $companyId 公司ID
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* @param array $data 更新数据
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* @return bool
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*/
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public function updatePool(int $poolCompanyId, int $companyId, array $data)
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{
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$poolCompany = TrafficPoolCompany::where('id', $poolCompanyId)
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->where('companyId', $companyId)
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->where('isDel', 0)
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->find();
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if (!$poolCompany) {
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return false;
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}
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// 允许更新的字段
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$allowFields = [
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'realName', 'phone', 'email', 'birthday', 'address',
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'company', 'position', 'remark', 'customFields',
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'level', 'intentionLevel', 'lifecycle', 'status'
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];
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$updateData = array_intersect_key($data, array_flip($allowFields));
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$updateData['updateTime'] = time();
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return $poolCompany->save($updateData);
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}
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/**
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* 批量获取流量的标签
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*
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* @param array $poolCompanyIds
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* @return array
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*/
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protected function getTagsForPoolCompanies(array $poolCompanyIds)
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{
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if (empty($poolCompanyIds)) {
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return [];
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}
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$tags = TrafficPoolTag::whereIn('poolCompanyId', $poolCompanyIds)
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->where('isDel', 0)
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->select();
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$result = [];
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foreach ($tags as $tag) {
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if (!isset($result[$tag->poolCompanyId])) {
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$result[$tag->poolCompanyId] = [];
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}
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$result[$tag->poolCompanyId][] = [
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'id' => $tag->id,
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'tagDefineId' => $tag->tagDefineId,
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'tagName' => $tag->tagName,
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'tagType' => $tag->tagType,
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'tagValue' => $tag->tagValue
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];
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}
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return $result;
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}
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/**
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* 计算 RFM 评分
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*
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* @param int $r 最后互动距今天数
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* @param int $f 互动频次
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* @param float $m 消费金额
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* @return array
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*/
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public function calculateRfmScore($r, $f, $m)
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{
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// R 评分（天数越少分数越高）
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if ($r <= 7) {
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$rScore = 5;
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} elseif ($r <= 30) {
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$rScore = 4;
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} elseif ($r <= 90) {
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$rScore = 3;
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} elseif ($r <= 180) {
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$rScore = 2;
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} else {
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$rScore = 1;
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}
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// F 评分
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if ($f >= 100) {
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$fScore = 5;
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} elseif ($f >= 50) {
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$fScore = 4;
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} elseif ($f >= 20) {
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$fScore = 3;
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} elseif ($f >= 5) {
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$fScore = 2;
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} else {
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$fScore = 1;
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}
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// M 评分
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if ($m >= 10000) {
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$mScore = 5;
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} elseif ($m >= 5000) {
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$mScore = 4;
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} elseif ($m >= 1000) {
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$mScore = 3;
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} elseif ($m >= 100) {
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$mScore = 2;
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} else {
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$mScore = 1;
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}
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return [
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'R' => $rScore,
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'F' => $fScore,
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'M' => $mScore,
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'total' => $rScore + $fScore + $mScore
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];
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}
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/**
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* 获取流量统计数据
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*
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* @param int $companyId 公司ID
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* @return array
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*/
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public function getStatistics(int $companyId)
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{
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$today = strtotime('today');
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$yesterday = strtotime('yesterday');
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$thisWeek = strtotime('monday this week');
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$thisMonth = strtotime('first day of this month');
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// 总流量数
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$totalCount = TrafficPoolCompany::where('companyId', $companyId)
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->where('isDel', 0)
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->count();
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// 好友数
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$friendCount = TrafficPoolCompany::where('companyId', $companyId)
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->where('friendStatus', TrafficPoolCompany::FRIEND_STATUS_PASSED)
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->where('isDel', 0)
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->count();
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// 今日新增
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$todayNewCount = TrafficPoolCompany::where('companyId', $companyId)
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->where('createTime', '>=', $today)
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->where('isDel', 0)
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->count();
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// 本周新增
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$weekNewCount = TrafficPoolCompany::where('companyId', $companyId)
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->where('createTime', '>=', $thisWeek)
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->where('isDel', 0)
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->count();
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// 本月新增
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$monthNewCount = TrafficPoolCompany::where('companyId', $companyId)
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->where('createTime', '>=', $thisMonth)
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->where('isDel', 0)
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->count();
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// 客户等级分布
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$levelDistribution = TrafficPoolCompany::where('companyId', $companyId)
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->where('isDel', 0)
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->group('level')
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->field('level, COUNT(*) as count')
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->select()
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->toArray();
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// 生命周期分布
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$lifecycleDistribution = TrafficPoolCompany::where('companyId', $companyId)
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->where('isDel', 0)
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->group('lifecycle')
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->field('lifecycle, COUNT(*) as count')
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->select()
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->toArray();
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// 来源分布
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$sourceDistribution = TrafficPoolSource::where('companyId', $companyId)
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->where('isFirstSource', 1)
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->group('sourceType')
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->field('sourceType, COUNT(*) as count')
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->select()
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->toArray();
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return [
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'totalCount' => $totalCount,
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'friendCount' => $friendCount,
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'todayNewCount' => $todayNewCount,
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'weekNewCount' => $weekNewCount,
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'monthNewCount' => $monthNewCount,
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'levelDistribution' => $levelDistribution,
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'lifecycleDistribution' => $lifecycleDistribution,
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'sourceDistribution' => $sourceDistribution
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];
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}
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}
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