新版流量池服务端提交
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wong
@@ -46,14 +46,19 @@ class RFMController extends BaseController
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$weightM = isset($config['weight_M']) ? (float)$config['weight_M'] : self::DEFAULT_WEIGHT_M;
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$abnormalMoneyRatio = isset($config['abnormal_money_ratio']) ? (float)$config['abnormal_money_ratio'] : self::DEFAULT_ABNORMAL_MONEY_RATIO;
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$scoreScale = isset($config['score_scale']) ? (int)$config['score_scale'] : self::DEFAULT_SCORE_SCALE;
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$missingStrategy = isset($config['missing_strategy']) ? $config['missing_strategy'] : 'score_1';
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$missingStrategy = isset($config['missing_strategy']) ? $confi961102'] : 'score_1';
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// 权重归一化处理
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$weightSum = $weightR + $weightF + $weightM;
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if ($weightSum != 1.0) {
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if ($weightSum != 1.0 && $weightSum > 0) {
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$weightR = $weightR / $weightSum;
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$weightF = $weightF / $weightSum;
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$weightM = $weightM / $weightSum;
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} elseif ($weightSum == 0) {
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// 如果权重全为0，使用默认权重
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$weightR = self::DEFAULT_WEIGHT_R;
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$weightF = self::DEFAULT_WEIGHT_F;
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$weightM = self::DEFAULT_WEIGHT_M;
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}
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// 计算时间范围
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@@ -111,6 +116,8 @@ class RFMController extends BaseController
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// 3. 异常值处理 - 剔除大额异常订单
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$mValues = array_column($customerData, 'M');
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$abnormalThreshold = null; // 初始化异常阈值
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if (!empty($mValues)) {
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sort($mValues);
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$m99Percentile = $this->percentile($mValues, 0.99);
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@@ -120,6 +127,11 @@ class RFMController extends BaseController
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foreach ($customerData as &$customer) {
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$customer['isAbnormal'] = $customer['M'] > $abnormalThreshold;
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}
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} else {
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// 如果没有M值数据，标记所有客户为非异常
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foreach ($customerData as &$customer) {
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$customer['isAbnormal'] = false;
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}
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}
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// 4. 使用五分位法计算各维度的区间阈值
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@@ -127,7 +139,7 @@ class RFMController extends BaseController
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$fThresholds = $this->calculatePercentiles(array_column($customerData, 'F'), false);
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// M维度排除异常值计算区间
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$mValuesForPercentile = array_filter(array_column($customerData, 'M'), function($m) use ($abnormalThreshold) {
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return isset($abnormalThreshold) ? $m <= $abnormalThreshold : true;
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return $abnormalThreshold !== null ? $m <= $abnormalThreshold : true;
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});
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$mThresholds = $this->calculatePercentiles(array_values($mValuesForPercentile), false);
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@@ -136,7 +148,7 @@ class RFMController extends BaseController
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foreach ($customerData as $customer) {
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$rScore = $this->scoreByPercentile($customer['R'], $rThresholds, true); // R是反向的
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$fScore = $this->scoreByPercentile($customer['F'], $fThresholds, false);
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$mScore = $customer['isAbnormal'] ? 5 : $this->scoreByPercentile($customer['M'], $mThresholds, false); // 异常值给最高分
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$mScore = isset($customer['isAbnormal']) && $customer['isAbnormal'] ? 5 : $this->scoreByPercentile($customer['M'], $mThresholds, false); // 异常值给最高分
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// 计算RFM总分（加权求和）
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$rfmScore = $rScore * $weightR + $fScore * $weightF + $mScore * $weightM;
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@@ -146,7 +158,8 @@ class RFMController extends BaseController
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if ($scoreScale == 100) {
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$rfmMin = $weightR * 1 + $weightF * 1 + $weightM * 1;
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$rfmMax = $weightR * 5 + $weightF * 5 + $weightM * 5;
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$standardScore = (int)round(($rfmScore - $rfmMin) / ($rfmMax - $rfmMin) * 99 + 1);
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$range = $rfmMax - $rfmMin;
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$standardScore = $range > 0 ? (int)round(($rfmScore - $rfmMin) / $range * 99 + 1) : 1;
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}
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$results[] = [
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@@ -187,7 +200,7 @@ class RFMController extends BaseController
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],
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'statistics' => [
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'total_customers' => count($results),
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'avg_rfm_score' => round(array_sum(array_column($results, 'RFM_score')) / count($results), 2),
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'avg_rfm_score' => count($results) > 0 ? round(array_sum(array_column($results, 'RFM_score')) / count($results), 2) : 0,
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]
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]
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];
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@@ -352,7 +365,7 @@ class RFMController extends BaseController
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}
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/**
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* 更新RFM值到 ck_traffic_source_v1 和 s2_wechat_friend 表
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* 更新RFM值到 ck_traffic_source_v1、s2_wechat_friend 和 ck_traffic_pool_company 表
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*
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* @param array $results RFM计算结果数组
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* @param string|null $ownerWechatId 微信ID，用于过滤更新范围
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@@ -365,8 +378,11 @@ class RFMController extends BaseController
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$rScore = (string)$result['R_score'];
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$fScore = (string)$result['F_score'];
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$mScore = (string)$result['M_score'];
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$rfmRaw = $result['R_raw'];
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$rfmF = $result['F_raw'];
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$rfmM = $result['M_raw'];
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// 更新 ck_traffic_source_v1 表
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// 更新 ck_traffic_source_v1 表（V1旧表）
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// 根据 identifier 更新所有匹配的记录
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$trafficSourceUpdate = [
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'R' => $rScore,
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@@ -389,6 +405,18 @@ class RFMController extends BaseController
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$wechatFriendWhere['ownerWechatId'] = $ownerWechatId;
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}
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WechatFriendModel::where($wechatFriendWhere)->update($wechatFriendUpdate);
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// 更新 ck_traffic_pool_company 表（V2新表）
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// 根据 identifier 更新，identifier可能是wechatId、phone等
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$poolCompanyUpdate = [
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'rfmF' => $rfmF,
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'rfmM' => $rfmM,
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'updateTime' => date('Y-m-d H:i:s')
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];
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Db::table('ck_traffic_pool_company')
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->where('identifier', $identifier)
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->where('isDel', 0)
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->update($poolCompanyUpdate);
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}
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} catch (\Exception $e) {
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